![]() ![]() Surprisingly loyal and humble, Eminem uses his company's platform to sign many incredibly unique and talented artists who started with him long before fame hit, and his contributions have catapulted their musical success into the stratosphere. The film's portrait of the creative behemoth at its center - Eminem - is particularly revealing. Their partnership is sketched in the classic creative-managerial mold Eminem lives for the studio, crafting the most appealing and provocative beats he can conjure, while Rosenberg works to refine the image of their company, and markets each production to reach the most receptive masses. Hitting it off with Eminem upon their first meeting in 1997, the two would make that dream a reality two years later with the founding of Shady Records. Another early collaborative influence was Paul Rosenberg, a budding music manager who always dreamed of starting his own record label. ![]() Dre, who exposed his young protégé to the possibilities of music production, and the creation of a consistently provocative sonic experience which carries over the course of an entire album. The origins of Eminem's career as rap superstar began under the tutelage of Dr. The new documentary Not Afraid: The Shady Records Story, produced by Complex Media, traces the meteoric rise of Eminem through his solo efforts, high-profile collaborations, and the formation of his own company Shady Records. Marshall Mathers, more commonly known as Eminem, swept the global music scene with his unique phrasing, infectious productions, and almost uncomfortably confessional lyrics. The new millennium brought forth a tidal shift in the music industry and one artist stood tallest in that transformation.
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